What do you do on Black Friday?
 Of course, you’re probably aware that the day after Thanksgiving has earned the nickname Black Friday. Black Friday has become the traditional day that retail sales soar and the number at the bottom of the profit/loss statement turns from red ink for 11/12 of the year to black ink. As an Internet marketer, what do you do on Black Friday? When we moved to the Pacific Northwest in ‘85 it was a wondrous world with lots of opportunity and possibilities. Not that Modesto was podunk town, but the one mall was rather limiting, AND boring. So we had nearly three quarters of a year to find our way around town and settled in on a favorite mall before Thanksgiving arrived. For me, the strongest attraction to this mall was Captain Beans, one of the few places where you could buy a good cappuccino. The only problem was, it was about twenty miles down the freeway. Those were my corporate days, but being a resident employee, my boss was 650 miles to the south in Hayward and I was free to roam during the business day. Oh wait, my job actually required me to roam. But it wasn’t unusual to make two trips a day to Captain Beans, even on those days when I worked in my office… but I digress. That thanksgiving in ‘85 was so different from today’s Thanksgivings. Our families were all down in California. We had two kids then and it was a family day just for us. But what did we do on Friday? We hit that favorite mall. Little did we know that it seemed as though everyone in the Pacific Northwest had the same idea. We didn’t go to shop necessarily, but just to enjoy the atmosphere. We ordered our favorite Captain Beans drinks and strolled. The only unpleasant thing about that day was the very frustrating experience of trying to get out of the parking lot when the day ended. A road circumvented the perimeter and was bumper to bumper the whole way around. It took an hour just to get out. Now, twenty four years later, we’re still trekking to Clackamas Town Center the day after Thanksgiving. Things are different now. The parking has been improved with multilevel garages. Captain Beans is now called something else that I don’t remember because Starbucks is too convenient to take a twenty mile trip for a cappuccino. And we now number thirteen instead of the original four. No, not thirteen children, but thirteen sons, daughter, son in-laws, daughter in-laws, and granddaughters. And yes, we all go! So as an Internet Marketer, I spend Black Friday as a family man…
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