Archive for January, 2009:
Toolbar Wars - You don’t know the power of the dark side!
 I sense something… a presence I’ve not felt since… a very long discussion about the One Cause CPO (commission poaching object) at ABW. The force is strong with this one.
What is this power, this force, this magnetism? What feeds and energizes it? Could it be a frantic clamor to offset the ravages of a harsh economy? The plight of the street walkers? The destiny of the unprepared? This is YOUR destiny? You’re drawn, and don the cloth of the dark side, to cloak your true intentions, your hood pulled close around your face, your glare staring from the darkness within, stalking your next victim, ready to pounce. Spotted! The deliverer, the seller, the naive, hoping, working for nigh. You spring to snatch the prey from their grasp. The truth? The vast majority of affiliate toolbars, residing on Internet shopper’s computers, sit and watch for the shopper to happen by an affiliated merchant’s website, and either entices the shopper to click it’s own affiliate link, or sets it’s affiliate tracking cookie transparently. The result is a commission snatched from the grasp of the ones who did the work of delivering the buyer, by one who simply waits to spring. |
One of the last vestiges of the good side of the force, Share A Sale Inc., is preparing to More »
A BHO is a Toolbar is a Parasite is a Spy is a… CPO
First in a series of articles centered around affiliate software methods.
BHO is the acronym for Browser Helper Object. A BHO is a plug-in for Microsoft Internet Explorer that was introduced in 1997 as a feature providing the ability to More »
Merchant’s Perspective - AdSense or NonSense?
This just in…
Tool King Sprouting Leaks!
Tool King, an e-tailer marketing tools of all kinds utilizes the affiliate marketing channel to enhance their own sales efforts. AdSense ads began appearing on the ToolKing.com website enticing Tool King shoppers to More »
The Performance Marketing Alliance
A Top Down Organization in a Bottom Up Industry?
The long awaited formation of the Performance Marketing Alliance became official on December 29th and the doors are now open for More »
Affiliate Ponzi Schemes Kill Affiliate Programs
A notice crossed my desk[top] today about a merchant, Boca Java (bocajava.com) which has teamed up with TrialPay (trialpay.com) to offer a discount if the shopper attempts to exit their site without completing a purchase. A popup is utilized that the shopper must either click to leave, or proceed to learn more about a $15 Boca Java gift certificate that is offered if they proceed to TrialPay and purchase a More »
Fair weather seating, but when it rains?
Ah, the AT Sidewalk Café. The breeze is soft, the shade cool. Hushed More »
When Affiliates Unite
It’s a beautiful thing!
This blog post takes a departure from my routine rant about BHOs and ParasiteWare, with their unscrupulous methodology of snatching unearned commissions and thei
The Affiliate Trust opened for membership just a few days ago. A number of dedicated affiliates have already joined and are More »